Perdido Key is extending its “You Play, We’ll Pay” program to reward travelers with $100 American Express gift cards for every night booked on the beach through Oct. 15.

The program, originally active between Aug. 24 and Sept. 30, was an immediate hit with travelers. The early numbers reflected a tremendous response, with all gift cards reserved in under a week. In an expeditious deluge, people from all over America made reservations and enjoyed a vacation in paradise.

Visitors staying on Perdido Key can pick up their gift cards at the Perdido Key Visitor Center when they present proof of their paid booking, a copy of the program’s registration form and a valid photo ID. Gift cards will be available only as long as supplies last. Full details of the program and registration form are available online at visitperdido.com.