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Friday October 31st 2014

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The Buzz 8/7/14

Quality of Life Still Upward On Aug. 5, the Pensacola Young Professionals released the sixth annual Quality of Life survey. It showed little significant change from last year’s poll, though the attitude toward Escambia County government did drop slightly.

Mason-Dixon Polling & Research conducted the poll the week after Memorial Day, less than a month after the April floods and the explosion at the Escambia County Jail. Those who felt Escambia County was headed in the right direction went from 58 percent last year to 55 percent in May 2014, but that percentage was still the second highest rating over the six years the poll has been conducted.

Pensacola Mayor Ashton Hayward rebounded among the 150 city voters polled, but still fell short of his peak positive performance rating of 76 percent in June 2012, when he was only 15 months in office. His 2014 positive rating among city voters was 67 percent, up from 64 percent the previous year. Countywide his positive rating jumped two percentage points, 53-55 percent.

As far as the mayor’s vision and leadership, the percentage of city voters who said the city was headed in the right direction was up three points, 71-74 percent, but down 30 percent from 2012 when 9-in-10 voters believed Hayward had the city headed on the right course. Countywide voters have been increasingly more positive about the direction of the city of Pensacola, 61-63 percent.

For the sixth consecutive year, jobs and the economy topped the list of concerns facing Escambia County and Pensacola. Crime and drugs placed second for the second year in a row.

For 2014, PYP expanded the survey to rate the performance of other elected officials. School Superintendent Malcolm Thomas had 56 percent rate him good or excellent, one point higher than Mayor Hayward’s countywide rating.

The boards didn’t fair as well. The Escambia County School Board had the highest positive rating, 46 percent, followed by the Escambia County Commission, 32 percent, and the Pensacola City Council, 28 percent.

The full report can be found at pensacolaYP.com.

Wahoos Ranked the Best Turnkey Intelligence has ranked the Pensacola Blue Wahoos the first out of 42 minor league baseball teams in customer satisfaction.

The company surveyed full, partial and single-game ticket holders of 17 Double-A and 25 Triple-A baseball teams. The survey solicited feedback on an array of topics related to game attendance and interaction with the fan’s respective organization. For the Blue Wahoos, 3,000 season ticket holders and 30,000 single-game ticket holders received the survey.

Turnkey Intelligence computed the Net Promoter Score (NPS), a tool used to gauge customer satisfaction across a multitude of industries. The average NPS was 34. By comparison, Disney Theme Parks and the Ritz Carlton have an NPS of 62. The Blue Wahoos’ NPS was 83. The Average Fan Satisfaction for participating clubs was 8.3. The Wahoos rated 9.4. The Average Net Promoter Gameday Experience for the 42 teams surveyed was 58, Wahoos 83 (out of 100).

“Staff and fan satisfaction have been the Wahoos’ top priorities from day one,” said Quint Studer, co-owner of the Blue Wahoos. “The fact that the Wahoos’ Net Promoter Score is more than twice the average of other teams surveyed is a credit to the talented employees who deliver the best fan experience in minor league baseball each day.”

Studer said that he was proud the team rated above stellar organizations like Disney and the Ritz Carlton is outstanding.

“While we have always measured fan satisfaction internally, to now have an independent company confirm there is no better place to enjoy a great fan experience than a Wahoos game affirms we are on the right track,” he said. “We commend all teams that signed up to be surveyed—it shows they also have the right focus.”