Pensacola Museum of Art is once again preparing for its annual floral spring fling—Art in Bloom 2011—a multi-day event filled with lectures, workshops, displays and parties showcasing the creations of professional florists as well as floral design enthusiasts who will create arrangements inspired by the museum’s current exhibition, Rob Vander Zee: Visions of Paradise.
Although still fairly new to the museum, Executive Director Sonya Davis clearly harvests both the passion and drive to see her vision for the event executed. When asked to define exactly what this vision encompasses, Davis stated simply that she would like to see “all visual art roads lead to the PMA.”
She also went on to explain the infusion that must occur. “This infusion involves younger energy from both young professionals and families with children, as these groups hold the power to breathe life into an organization,” Davis stated. In this case, the hope is for these groups to provide new energy to and perspective on the museum.
In an effort to encourage interest in the museum of these young professionals and families, PMA created several events such as the monthly Culture Club, an evening filled with various representations of art, and of course, ample amounts of wine, food and socializing. The response received from Culture Club has been positive so far and has attracted not only current museum members and patrons, but also others who may not have explored the museum otherwise.
ART IN BLOOM 2011: Visions of Paradise
PMA will be welcoming spring with its major fundraising event, Art in Bloom. This multi-day event is expected to attract a substantial audience. This year the floral arrangements, created by both professional designers and floral enthusiasts, will be inspired by “Rob Vander Zee: Visions of Paradise,” currently on display in the museum. This vibrant collection of paintings boasts fantastical creatures developing amidst a world of floral enchantment and is guaranteed to result in equally imaginative arrangements.
To kick things off, a ticketed Garden Party will be hosted at a historic North Hill home. Gardeners and non-gardeners alike can enjoy champagne, wine and food in a relaxing, quaint atmosphere. Local business Duh! will work their landscaping for the party and also will be conducting presentations.
All week following the party, participating floral designers will be setting up and working on their creations for the unveiling at the preview party. Ticketed guests of Friday night’s preview party will be first to view the masterpieces over a flourishing spread of heavy hors d’oeuvres and cocktails.
However, Art in Bloom weekend is not simply limited to the floral exhibition and competition. Saturday will begin with a lecture by noted floral designer James Johnson, AAF, AIFD. This will be conveniently held across the street at the Pensacola Little Theatre and will be followed by a private lunch at Portabello Market. During the afternoon hours on both Saturday and Sunday there will be floral design workshops and for the younger participants, a nature-themed children’s workshop.
Another exciting addition to this year’s event is a botanical-themed photo invitational that invites both amateur and professional photographers. These photos will also be on display throughout the event. Friday also marks the opening of “Private Walls: Pensacola Collects II” exhibit, which will encompass numerous household names from a variety of local collectors. If you are unable to contribute this year, collectors fear not—the PMA plans to have at least one more round of this particular showing next year.
Art in Bloom falls just six weeks before Art in the Park, the PMA’s other large fundraising event that will serve as an expressive transition between the spring and summer months. For this year’s event, the PMA has planned for several national additions that will enhance the event and attract an even larger crowd.
Between lectures, noteworthy exhibits, floral extravaganzas and plentiful “art in the park”, Davis and her team certainly have their hands full. Art in Bloom 2011 is yet another way to connect the community with the museum, and the annual floral event is shaping up to educate, entertain and inspire, whether your thumb’s green or black.
ART IN BLOOM 2011: VISIONS OF PARADISE
WHEN: Garden Party Sunday, March 27; Main Event Friday-Sunday, April 1-3
WHERE: Pensacola Museum of Art and various locations
COST: Garden Party $50; Preview Party $75; Lecture and Workshops $20-75; Museum General Admission $5 for nonmembers
DETAILS: 432-6247 or pensacolamuseumofart.org