Pensacola, Florida
Saturday November 1st 2014

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About Us

We published our first issue July 1, 1999 under the slogan “A good newspaper for a town that needs one.”  We came out swinging and haven’t stopped since.

The Independent News is a news alternative to the packaged, stale news offered by other news media. We are dedicated to giving our readers a fresh approach to news that other media don’t or won’t touch. We aim to tell the story behind the stories in politics, music, arts and entertainment that others only cover superficially. There are no sacred cows at the Independent News – which is why local politicians, bureaucrats and powerbrokers fear us so much.

We’re old school, two-fisted journalism at its best.

Our stories are presented with energy and enthusiasm — along with writing that’s thorough, thought-provoking and fun to read. We will make you laugh, curse and sometimes gasp, but you won’t want to miss an issue.

Independent News Basics

Weekly Circulation – print and digital versions: 20,000
Distribution Sites: 300 plus
Areas: Pensacola, Perdido Key, Pensacola Beach, Gulf Breeze, Milton, Pace, and Navarre.
Percentage Read: 96% – most are picked up by Sunday morning
Weekly Readership:
Print: 31,860 iPad digital version (complete issue, including ads): 3,984 Total: 35,844

Ownership

The Independent News is owned by INweekly Media. Rick Outzen, the paper’s publisher, owns 90 percent of the paper. The remaining 10 percent is owned by J. Collier Merrill, Ray Russenberger and Charles Emling, III, none of which own more than five percent of the stock. Outzen has complete control over the editorial and operations of the newspaper and its websites.

Reader Demographics

- Based on readership survey by Association of Niche & Community Publications conducted May, 2010.

Gender:

  • Male :52%
  • Female: 48%

Age:

  • 18-36: 68%
  • 37-49: 20%

50+: 12%
Education:

  • High School only: 19%
  • College: 60%
  • Advanced Degree: 21%

Income:

  • < $25,000: 18%
  • $25000-34,999: 21%
  • $35,000-49,999: 18%
  • $50,000-74,999: 22%
  • >$75,000: 20%