We published our first issue July 1, 1999 under the slogan “A good newspaper for a town that needs one.”  We came out swinging and haven’t stopped since.

The Independent News is a news alternative to the packaged, stale news offered by other news media. We are dedicated to giving our readers a fresh approach to news that other media don’t or won’t touch. We aim to tell the story behind the stories in politics, music, arts and entertainment that others only cover superficially. There are no sacred cows at the Independent News – which is why local politicians, bureaucrats and powerbrokers fear us so much.

We’re old school, two-fisted journalism at its best.

Our stories are presented with energy and enthusiasm — along with writing that’s thorough, thought-provoking and fun to read. We will make you laugh, curse and sometimes gasp, but you won’t want to miss an issue.

We reach the hardest audience in the community to touch: the under-35-year-olds. Only 15 percent of the daily newspaper’s weekday subscribers are in that age bracket – about 7,000 people. So, don’t waste your ad dollars trying to be hip with the PNJ – unless you’re selling motorized wheelchairs.

Independent News Basics

Weekly Circulation: 25,000
Distribution Sites: 400 plus
Areas: Pensacola, Perdido Key, Pensacola Beach, NAS Pensacola, Gulf Breeze, Milton, Pace, and Navarre.
Percentage Read: 96% – most are picked up by Sunday morning
Weekly Readership: 67,000

Reader Demographics

- Based on readership survey by Association of Niche & Community Publications conducted May, 2005.

Gender:

• Male :52%
• Female: 48%

Age:

• 18-36: 68%
• 37-49: 20%

50+: 12%
Education:

• High School only: 19%
• College: 60%
• Advanced Degree: 21%

Income:

• < $25,000: 18%
• $25000-34,999: 21%
• $35,000-49,999: 18%
• $50,000-74,999: 22%
• >$75,000: 20%